Gabriel & Co. Ranked Best-Performing Jewelry Brand by INSTORE Magazine
Gabriel & Co. is thrilled to announce that INSTORE Magazine has named them as the best-performing jewelry brand for 2016. This award comes from the results of INSTORE’s 10th annual Big Survey, in which more than 450 jewelry store owners and managers voted.
Gabriel & Co. has been in the top three for this award since 2012 and edged out Pandora as the No. 1 brand for this year. Pandora has held the No. 1 spot since 2009. Gabriel & Co. also finished in the No. 2 spot as best new supplier.
Over the past five years, Gabriel & Co. has consistently won as the most preferred fine jewelry and bridal brand, as well as the most profitable for retailers.
Every month, INSTORE publishes which brands they feel are the three best-performing brands from the preceding month in their Hot Brands section. Since 2008, INSTORE has conducted their Big Survey, which is filled out by a broader audience and which frames the same question in an annual timeframe.
Thank you to all of our retailers for choosing Gabriel & Co. as the best performing jewelry brand in the fine jewelry industry!
The full results from the Big Survey was published in INSTORE’s October issue. You can visit here for more information: http://instoremag.com/big-survey-2016/best-performing-jewelry-brand-for-instore-readers-changes-for-first-time-in-years!
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Gabriel & Co. joined DKMS, an international nonprofit organization dedicated to eradicating blood cancers for their Annual Halloween Blood Ball.
Dominick and Christine Gabriel were invited by DKMS along with hundreds of guests to celebrate along with actress Selenis Leyva and Lady Charlotte Santo Domingo. Both wore our Gabriel “X” necklace supporting the cause.
The necklace retails for $570. The “X” necklace was chosen as it symbolizes the eradication of blood cancer and was inspired by the DKMS logo which contains an “X”. For every purchase of Gabriel & Co.’s “X” necklace, 5% of the proceeds from each sale will go to DKMS where 100% of the proceeds will go towards registering potential bone marrow donors.
To read more, visit our Gabriel Love page.
NEW!!! Announcing our GShopNShop™ Program
This year at JCK, Gabriel & Co. introduced our GShopNShop™ Program – a store-within-a-store concept that works directly with our Omni Channel Marketing Programs & Services seamlessly. Retailers were excited to see our live ShopNShop setups and see the interactive experience firsthand. Today’s consumers immediately respond to brands that offer an Omni Channel experience that resonates with relatable information they need when deciding to make a final purchase.
“Jewelry stores must provide a seamless experience, regardless of channel and device to stay relevant to today’s consumers.” Says Dominick Gabriel.
Along with Gabriel’s array of Omni Channel Marketing Services Programs and Services available, our newest GShopNShops will enable retailers to become consumer destinations with a connected brand experience in their own retail store.
Our GShopNShops were designed by Jack and Berna Gabriel with the same exact detail spent on Gabriel & Co.’s own beautiful NYC Showroom. GShopNShop™ options that are currently offered include a twenty-foot back wall with four showcases, or a ten-foot back wall with two showcases. Each option comes with state-of-art seamless monitors setup to connect directly with Gabriel & Co. to broadcast our latest news, eShopNShop, Gabriel product news, visual static images, videos and access to our entire catalog of bridal and fine jewelry. Each showcase is merchandised with our branded displays by our Gabriel visual merchandising team. Additional in-store merchandising support includes: planograms, gift boxes, gift bags, jewelry cases, counter pads and collateral are all provided to promote the Gabriel jewelry retailers have purchased.
Want to learn more about our newest program, contact your Sales Representative to see if you qualify for Gabriel GShopNShop™ Program.
Gabriel & Co. offers comprehensive programs for both Bridal and Fashion. One of those programs is our newest Fashion Retailer Programs featuring our Gabriel Fashion and Gabriel Silver Books, just in time for the Holidays and throughout the year!
Our innovative Gabriel Fashion Book, styled like a magazine, has been designed to appeal to your customers’ different personalities. Featuring editorial worthy articles, “How to Wear” sections, a selection of our newest fashion styles and our award winning best-selling styles from our premier Fashion Collections. The Gabriel Silver Book, in our signature brochure style, showcases our favorite collections along with new introductions for 2016.
Retailers that meet the requirements can participate in our semi-custom Fashion Book program, which will feature the retailer’s logo and store information on the covers. These Fashion Books are offered to qualified Gabriel retailers free of charge. Gabriel Fashion Jewelry can now be promoted all year round through the Fashion Books and the digital flip books, perfect for website usage.
For more information on this promotion and to know how you can qualify, please contact our Retail Relations team: Jerry Chin at extension 1438 or Ashley Andre at extension 1438. You can also e-mail firstname.lastname@example.org