Bill French Jewelers is a hometown success story. Born and raised in the town of Copperas Cove, Bill French grew up with a strong work ethic and a very pleasing attitude. Guest service has always been his strength and joy. He could be helping a brand new jewelry buyer with no knowledge or a regular buyer of gifts and those customers will be treated as equals. Quality craftsmanship, supreme customer service and attention to jewelry trends make Bill French Jewelers a neighborhood success. Bill French attributes his legacy by offering highly sought after designer jewelry pieces that you could find in metropolitan jewelry showrooms. The twist is his ability to carry all his jewelry at affordable luxury prices. Whether you're looking for create a custom design engagement ring, find the perfect bridal jewelry set from your favorite designer, or are looking for a watch to give as a gift, Bill French Jewelers always promises to give a personalized experience and offer jewelry at small town prices.