East Tennessee Diamond Company has been Morristown's premier jeweler for nearly 40 years. From one showroom, East Tennessee Diamond Company eventually grew with their popularity and opened a few storefronts in the Morristown reigon to reach their growing number of clientele. We have served families of multiple generations and have been there for every special moment in their lives from graduations, retirements, promotions, weddings and of course engagement celebrations. We are home to many of the top designers in luxury jewelry. diamond engagement rings, a unique loose diamond inventory and luxury designer watches. Looking for the perfect gift' We encourage our customers to explore the possibilities with custom designed jewelry. You can create your own design from scratch or with the help of our in house designers and manufacturers. We also have many gifts for all occasions and celebrations. VIsit us online or in store today to see all of our current products.