Over the last five decades, On The Icing has gone through a makeover and quite bit of brand evolution. Once known as the European Jewelry Company in 1969, we created Icing On The Ring as a way to expand our showroom to accommodate a constant rotation of customer tastes and style preferences. What remains timeless is our constant attention to detail and offering an unparalleled selection of designer engagement rings, wedding, and fine fashion jewelry in our LA showroom. Nestled in the historic Los Angeles Jewelry District, our showroom is staffed by the friendliest and most knowledgeable jewelry experts in our respected field. They are ready to take on any task related to diamond education, custom design options and being able to guide shoppers through an attentive-but-unobtrusive customer service shopping experience. Join us at Icing On The Ring in Downtown Los Angeles.