We know you have options—but we promise, we’re different. Unlike most stores, we’re a family-owned & operated jewelry company—and you’ve trusted us to help you make moments special for over 100 years. That's why when we say “for now & forever” we mean unparalleled guest service, gorgeous selection & lifelong jewelry protection—for now & forever. As a true American success story, having grown from one store to a full-service multi-channel jewelry retailer, we understand that true love is about bringing people together & celebrating milestones better than anyone. You’re real couples, sharing real moments, celebrating real connections—and we’re here to help make memories in Appleton even more special. Visit places like the Fox Cities Performing Arts Center and take the next step in your relationship.