Roth Jewelers is proud to be your local jewelry destination for the community of Waterloo. We carry beautiful designer creations of engagement rings, wedding bands, luxury jewelry, classic jewelry, watches and loose diamonds. We come from a modest beginning in the not so timely Great Depression. Our founder Alvin J. Roth opened Roth Jewelers in 1931 with the dream of offering a promising selection of designer jewelry and engagement rings. In 1940, his son Milton joined the business and became a community leader and head of the company for five generations. He established Roth Jewelers as a treasured small business filling a void in the Cedar Valley community. After Milton's passing in 2013, the company continues to be a family owned endeavor based on the principle of entrepreneurship and fine jewelry showmanship. Today, you can shop from beautiful timeless jewelry creations and designer collections of engagement rings, wedding bands, fashion jewelry, loose diamonds and luxury watches. Learn more about us by visiting our website or dropping by our Waterloo showroom.