At Blue Ridge Diamond Center our mission is bound by tradition of trust, high jewelry ethics, expertise of our jewelry products, fair pricing and value to our customers. Getting to know our customer is key to building a lasting consumer relationship and helps us get to know our community. We have been fortunate enough to have kept ties with many of our returning guests to help them find anniversary gifts and birthday gifts over the years. A young couple's first engagement ring search is fleeting and overwhelming. That's why the team at Blue Ridge Diamond Center is well educated in all facets of diamonds. We want you to find the best at you're own pace and budget. Shop from many of our collections of designer fine jewelry, engagement rings and elegant watches. See what catches you're eye and we'll do the rest. We are also craftsmen and women ready to take on specialty custom design tasks. Custom designed jewelry is a joy and lets us help you create a magical reality. So pay Blue Ridge Diamond Center a visit and see all the beauty and wonder that the Appalachian Mountains emit.