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East Tennessee Diamond CompanyMorristown, TN STORE PROFILE

East Tennessee Diamond Company has been Morristown's premier jeweler for nearly 40 years. From one showroom, East Tennessee Diamond Company eventually grew with their popularity and opened a few storefronts in the Morristown reigon to reach their growing number of clientele. We have served families of multiple generations and have been there for every special moment in their lives from graduations, retirements, promotions, weddings and of course engagement celebrations. We are home to many of the top designers in luxury jewelry. diamond engagement rings, a unique loose diamond inventory and luxury designer watches. Looking for the perfect gift' We encourage our customers to explore the possibilities with custom designed jewelry. You can create your own design from scratch or with the help of our in house designers and manufacturers. We also have many gifts for all occasions and celebrations. VIsit us online or in store today to see all of our current products.
East Tennessee Diamond Company
149 WEST MAIN STREET, Morristown, TN,
why Gabriel

The Gabriel Guarantee

Warranty Program

We take immeasurable pride in the quality and precision of our jewelry: our free limited lifetime warranty covers any necessry repairs or replacements.

Identification Number

A certification number is laser- inscribed on the ring to ensure authenticity and ownership.

Free Consultation Professional Germologist

Get to know your ring before you buy it, by shopping with one of our experienced, family-owned and operated retail partners.

Shop Confidently

If you are not fully satisfied within 30 day, may exchange your registered item at the original purchase location for another ring of equal or higher value. Service valid for one year from purchase date.

Free Cleaning

Don’t forget to have your jewelry inspected every six months. We’re proud to offer FREE jewelry cleaning and inspection for any piece of jewelry.