Lucido Fine Jewelry
Birmingham , MI

Lucido Fine Jewelry is bound by tradition and a historical legacy. Brothers Joseph and Vincent started Lucido Fine Jewelry with one mission in mind: to make memories for countless generations of families by providing the finest quality jewelry. As one of Detroit's oldest and most successful jewelry retailers, Lucido's original jewelry store was founded in 1928 by Dilorenzo DeMas and Sam Ripepi, and was known as DeMas Jewelers. As the gentlemen were ready to retire, it was perfect timing when the Lucido Family decided to take it over. When the Lucido Brothers took over, they wanted to keep one main value: keep the DeMas traditions of giving quality customer service to grow our treasured clientele. Couple great service with an outstanding collection of fine jewelry. Lucido Fine Jewelry's showroom is full of beautiful designer jewelry from diamond engagement rings, gemstone jewelry and luxurious watches from major Swiss timepiece designers. We even offer our own Signature Club service which gives members access to special events and keeps you up to date on new arrivals and special releases. We can't wait to show you the Lucido Family history at Lucido Fine Jewelry.


250 N Old Woodward, Birmingham, MI, 48009 (248) 723 7880
  • Free Consultation
  • Identification Number
  • Warranty Program
  • Shop confidently
  • Free Cleaning
Warranty Program

We take immeasurable pride in the quality and
precision of our jewelry:our free limited lifetime
warranty covers any necessry repairs or replacements.

Identification Number

A certification number is laser-
inscribed on the ring to ensure
authenticity and ownership.

Shop confidently

If you are not fully satisfied within 30
day, may exchange your registered item
at the original purchase location for
another ring of equal or higher value.
Service valid for one year from
purchase date.

Free Consultation

Get to know your ring before you buy it,
by shopping with one of our experienced,
family-owned and operated retail partners.

Free Cleaning

Don’t forget to have your jewelry
inspected every six months. We’re
proud to offer FREE jewelry cleaning
and inspection for any piece of jewelry.

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