Cal City is the home of the Smiley Towers, making this Illinois town a hub of positivity and love. We know you have options — but we promise, we’re different. Unlike most stores, we’re a family-owned & operated jewelry company — and you’ve trusted us to help you make moments special for over 100 years. That's why when we say “for now & forever” we mean unparalleled guest service, gorgeous selection & lifelong jewelry protection — for now & forever. 

As a true American success story, having grown from one store to a full-service multi-channel jewelry retailer, we understand that true love is about bringing people together & celebrating milestones better than anyone. You’re real couples, sharing real moments, celebrating real connections – and we’re here to help.