A jewel in the heart of Eau Claire.
We know you have options ? but we promise, we?re different. Unlike most stores, we?re a family-owned & operated jewelry company ? and you?ve trusted us to help you make moments special for over 100 years. That's why when we say ?for now & forever? we mean unparalleled guest service, gorgeous selection & lifelong jewelry protection? for now & forever. As a true American success story, having grown from one store to a full-service multi-channel jewelry retailer, we understand that true love is about bringing people together & celebrating milestones better than anyone. You?re real couples, sharing real moments, celebrating real connections ? and we?re here to help.