Jessica Alba Joins Gabriel & Co. as Bujukan Ambassador

When Gabriel & Co.’s CEO Dominick Gabriel first envisioned the Bujukan collection, he was inspired by the sphere: a shape with no beginning and no end, symbolic of infinity, individuality, and the connections we carry throughout our lives. What began as a deeply personal design idea evolved into one of Gabriel & Co.’s most recognizable collections, defined by movement, subtle strength, and emotional resonance.

Today, Bujukan enters a new chapter with Jessica Alba through That’s Love, Perfected, a campaign centered around the idea that love is not something performative, but something lived through intention, care, and personal expression.

The partnership feels less like a traditional campaign and more like a natural continuation of the spirit Bujukan has always represented: confidence, individuality, softness, and strength existing together.

With this campaign, we wanted to showcase Bujukan the way it was always meant to be worn: layered naturally, mixed instinctively, and woven into personal style. Gold and silver move through tailored silhouettes, relaxed shirting, sculptural black dresses, and stacked jewelry moments that feel expressive without excess.

Because Bujukan was never created simply to decorate, it was created to express.

Jessica Alba has long represented a sense of confidence and femininity that feels grounded rather than overly polished, making her a natural fit for the world of Bujukan. 

More than simply wearing the collection, she reflects many of the values that have shaped Gabriel & Co. from the beginning: authenticity, individuality, and emotional connection. As an, entrepreneur, mother, and creative force, Alba represents the modern woman Bujukan was always designed to move with.

That sense of authenticity became especially important throughout That’s Love, Perfected. The campaign explores the idea that love lives in the smallest gestures and in the pieces we choose to wear closest to us over time.

Tailored silhouettes are paired with fluid chains, stacked bangles, sculptural earrings, and mixed-metal jewelry that feels expressive and yet deeply wearable. Nothing reserved only for special occasions. Instead, the jewelry becomes part of a woman’s everyday rhythm and identity.

In an interview with National Jeweler surrounding the collaboration, Alba shared, “Jewelry has always been such a personal expression for me. It’s not just about how something looks, but what it represents. I chose to work with Gabriel & Co. because they bring this to life in such a genuine way, creating pieces that celebrate both everyday beauty and life’s biggest milestones. It becomes part of your life, your memories, and the moments you want to hold onto.”

That sentiment resonates deeply with the philosophy behind Bujukan itself.

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Bujukan bracelets have long been among the collection’s most recognizable pieces because they adapt so easily to different personalities and styling approaches.

For this campaign, we wanted the stacked Bujukan bangles to feel expressive and layered without becoming overstyled. The combinations feel personal, collected over time, like a reflection of the moments, memories, and milestones a woman chooses to celebrate throughout her life.

Designed to feel comfortable, easy to wear, and easy to style, Bujukan bangles are intentionally created for stacking and everyday wear. Each piece is designed to sit beautifully on the wrist with a fit that feels neither too loose nor too tight. Women can discover their ideal size through our online bracelet sizing guide or by visiting a Gabriel & Co. retailer for a more personalized fitting experience, making every stack feel uniquely their own.

With this campaign, we wanted to explore the contrast between yellow gold, white gold, and sterling silver in a way that felt natural and personal rather than overly coordinated. The old idea that women must choose a single metal tone no longer reflects how they wear jewelry today.

Bujukan has always been designed with versatility in mind, allowing different textures and metal tones to layer together naturally while still feeling cohesive. We believe mixed metal jewelry has become one of the defining looks of modern styling.

One of the ideas we kept returning to while building the looks was how naturally jewelry can become part of a woman’s wardrobe. Our selection of Bujukan necklaces features chains that drape naturally through open necklines, creating movement within otherwise minimal silhouettes.

Whether styled long, layered, or wrapped, the necklaces are designed to evolve alongside the woman wearing them.

Bujukan rings and Bujukan earrings introduce another layer of expression through fluid curves, bypass silhouettes, and delicate pavé details.

For Jessica, we selected a mix of sculptural drop earrings, pavé hoops, bypass rings, and stacked silhouettes that reflect the collection’s balance between softness and confidence.

Sterling silver brought another dimension to the campaign and to Bujukan itself. Styled against a fluid black dress, the silver jewelry pieces radiate personal style in every gleam. With edge and allure, each piece channels the city’s rhythms, refined into polished silhouettes that shine with unmistakable energy.

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Since the beginning, Gabriel & Co. has approached fine jewelry as something deeply emotional: pieces designed not only to be worn, but to become part of a person’s story over time.

That philosophy remains deeply connected to Bujukan.

With Jessica Alba at the center of this new chapter, Bujukan continues to reflect the way women are wearing jewelry now: personally, expressively, and without rules.

Much like the sphere that first inspired it, Bujukan continues to evolve without ever losing its core meaning.

To learn more about the inspiration and philosophy behind the collection, read Bujukan: The Circle of Grace and Power.